TIME Magazine's First Moving Cover: The Decade From Hell

The Decade From Hell: Moving Cover

The moving image of the TIME cover shot was shot by photographer Finlay MacKay (the photographer who shot the stunning 2008 Lavazza Calendar), using a Red One® digital camera.

Two videos of the moving cover for you:



Although press releases and news claim that the current issue of TIME magazine is the first moving cover shot with the RED ONE® digital camera, that's not really accurate. Esquire magazine did the same last April with a moving cover of Megan Fox shot by Greg Williams.


above: three stills from the moving Megan Fox Esquire cover

Using the RED ONE, a video camera that captures images at four times the resolution of high-definition, photographer-director Greg Williams recorded ten minutes of loosely scripted footage with Fox for the April 2009 issue of Esquire magazine.

Apparently they also did a cover with Kate Beckinsdale using the RED ONE Camera.

And this "living" October cover for Outside Magazine was also shot with a RED ONE camera.



What the heck is a RED ONE® digital camera?

The RED ONE™ body – designed for flexibility and functionality. Weighing in at 10 lbs, this is a streamlined package specifically designed to maximize your shooting options. Matched with a 35mm PL lens mount, it allows you to take advantage of the world’s finest optics. Modular and upgradeable, the RED ONE™ camera is a future-proof acquisition system you can build upon. RED ONE™’s modular design means you can upgrade with us as we add new features and accessories, as well as benefitting from performance improvements with each new free firmware upgrade.




You can actually purchase your own RED ONE® camera now for $17,500.00 here.

The Lavazza 2008 Calendar: A Most Majestic Experience

If you didn't know, Lavazza of Italy produces a calendar that celebrates their brand and their product (espresso) every year. And it's no ordinary 'corporate calendar'. This is always a piece of stunning photographic art. Every year.

They've used an impressive stable of photographers. Coincidentally, the past three years happen to have used three of my personal favorites; Eugenio Recuenco, Erwin Olaf and Ellen Von Unwerth, which is how I even discovered Lavazza and their calendars in the first place. The infamous Helmut Newton shot the first calendar in 1993 for them. And well-known photographers David LaChapelle and Albert Watson have also shot the Lavazza calendar in the past.



This year's calendar theme is "The Most Majestic Experience". Models posing as aristocratic regal "queens' amongst luxury and animals. Shot by Finlay Mackay


Above: Photographer Finlay Mackay


The 2008 Calendar:

Above: the Cover, January~February


Above: March~April

Above: May~June

Above: July~August

Above: September~October

Above: November~December

In addition to creating a pretty piece of functional art, Lavazza's flash site for this year's calendar is a sight to see- and hear. Beautifully designed and easy to navigate, it's filled with goodies. Both a written and narrated story introduces you to each of the "queens" in the calendar:



And you get peek at the actual shoot, both in stills (as seen below) and a video (seen at the end of this post).





And they even have an online contest, Majestic Mahong, you can play and be automatically entered to win a 2008 Calendar or more.

So be sure to check it out when you have some time, because there's so much to see on their site.

In Lavazza's own words, The 16th edition of the Lavazza Calendar, is dedicated to important, aristocratic and determined women, women who feel like queens - in other words, all women. It shows an enchanted and precious world in which queens are surrounded by jewellery, silk, velvet and freely roaming animals proudly reign.

See the new 2008 calendar for yourself here.

Below is Finlay Mackays's tv spot for Lavazza 2008. Please be patient while it loads.



The Most Majestic Experience.
I want to credit all the right people for this wonderful work, and luckily for me, the fabulous client director at Armando Testa has furnished me with a list of the talented people involved on this project.

CREDITS 2008 LAVAZZA CALENDAR / THE MOST MAJESTIC ESPRESSO EXPERIENCE

Supervision & coordination: Luigi Lavazza S.p.A.
Creative project: Armando Testa
Creative directors: Michele Mariani, Germán Silva, Haitz Mendibil, Ekhi Mendibil
Art director: Andrea Lantelme
Copywriter: Cristiano Nardò
Photographer: Finlay MacKay
Assistant photographer: Christopher George, Alick Crossley
Agent: Marco Santucci Photography
Production Company: The Box Films
Set designer: Robin Brown
Costume designer: Moritz Junge
Stylist: Hannah Teare
Hair stylist: James Rowe
Make-up artist: Hiromi Ueda
Post production: Core Digital
Models/animals/etc:
Cover: Sofie Nielander
Queen Vanalika II: Maria Dvirnik
Davidina (Monkey, trained by Daniel Berquinì)
Queen Bao: Xiuli Gao (Queen)
Katsuya Tatsumoto (Painter)
Queen Sophie Margot: Sofie Nielander (Queen)
Massimo Viafora, Fabio Zerba (Servants)
Evija Petuhova (Harlequin)
Queen Yasmine: Anna Sjoberg (Queen)
Men: Silvio Biolcati, Luca Andolfo, Attila Fernec Csiszler
Women: Evija Petuhova, Paula Ludwig
Queen Kuk Grethel: Cicely Telman (Queen)
Falcon from Zoo Grunwalt s.r.l.
Queen Melissa III: Awoi Mac Bullen Geu (Queen)
Men: Luca Andolfo, Attila Fernec Csiszler, Niklas Erik Daniel Crlsson, Andrew Demarsh, Morgan Pieter, Augustin Grunefeld Lance Brolin Wuchterl, Trevor Pedrowski, Milan Gogora, Silvio Biolcati, Manuele Barbaglio, Fabio Rizzo, Giovanni Fortunato
Giorgio Colnaghi, Daniele D’Andrea
Special thanks to: Damiani jewels & Vivienne Westwood

You can see all the past years' calendars by going here.

To buy a calendar, you'll have to check ebay- they don't sell them to the public!