Talking Turquoise, Brands Embrace Pantone's 2010 Color Of The Year.

If you haven't heard by now that Pantone® named Turquoise, specifically, PMS 15-5519 Turquoise, their 2010 Color Of The Year, you must be deaf. Or colorblind. Each year, Pantone®, the self-proclaimed global authority on color, chooses a specific hue of color to receive the honor and for 2010, it's the blue-green hue of the Caribbean waters.


above: Antigua

Now, what is a little odd is that Turquoise was a big color for fashion LAST year and many lines have discontinued items in that color for this 2010 year (like Apple, Gucci, Beirn And HeysUSA). Perhaps Pantone was picking up on last year's trends? In any case, some Turquoise colored items in this post may be discontinued or found on sale or on ebay.


above: turquoise earrings from Vivre

Keep in mind that Turquoise varies quite a bit in hue given that it's a subtle and delicate balance between blue and green. Therefore some of the items below may be a bit greener (more yellow added to cyan) and some a bit bluer (more red added to cyan). Some color lovers may argue that they are "aqua", "sea green", "seafoam", "peacock" or "teal" - but all are clearly within the family.

Truly Turquoise

Modernica "Build Your Own" Shell Chairs:


Hunter Wellies and Beirn Ballet Flats:


Arktura coffee table:


Elica Mini Om wall mounted Kitchen Hood:


Kara Ross Turquoise Stingray (shagreen) jewelry:

Keep Calm And Carry On poster:


Apple iPod:


Vipp New Limited Edition 2010 Mermaid Collection:


Nixon Watches:


Olympus µ Tough waterproof digital camera:


Rachiele's real Arizona turquoise sink basin:


Turquoise Electrolux Washer and Dryer:


Turquoise nail polish- Quirious, China Glaze, Pop and OPI:



Heys USA Business Case and Carry On luggage:


Garnet Hill's Ocean towels & bath rugs:


Supra Skytop Chad Muska Pro Model kicks:


Hunter Douglas Turquoise metal mini blinds:


Gucci Etretat Rubber turquoise flats (on sale now):


LG AX260 Turquoise mobile phone & Nokia's Mobiwoo in Turquoise:


Marc Jacobs Benny Bag:


More Blue than Green, but still considered Turquoise:

The following items tend to be less green than Pantone's actual color of the year and appear to have more blue than green or yellow in them, but they are still referred to as "turquoise" by their manufacturers.

Nintendo DS:


Stokke Strollers, high chairs and more:

Hamilton Beach blender and toaster:


Kitchen Aid Mixer (Martha Artisan Collection):


Hermes leather, canvas and linen goods:


Versace Atelier Dress:


Versace Fox Fur and leather handbags:


Jonathan Adler's Lacquer and Enamel collections:

The press release:

Pantone LLC, an X-Rite company (NASDAQ: XRIT), and the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 15-5519 Turquoise, an inviting, luminous hue, as the color of the year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

“In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.

In fashion, Turquoise makes a statement that can look elegant and dressy in fine silk and gemstones, or casual and fun in cotton and athletic apparel. Because of its versatility, Turquoise is a great accent color in jewelry, purses, shoes, hair accessories and even nail polish for women, and ties, shirts and sportswear for men.



For brides wanting a flattering choice for attendant apparel and accessories on their big day, Turquoise is now one of the nearly 200 PANTONE WEDDING Colors available from Dessy (shown above), a leading manufacturer of bridesmaid, social occasion and flower girl dresses, as well as destination wedding gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding Dresses. PANTONE WEDDING exclusively from Dessy provides a collection of color tools to make it easy for brides to achieve perfectly color-coordinated weddings – from inspiration to “I do.”

Additionally, Turquoise is one of 3,000 colors available in Pantone’s line of superior-quality, eco-friendly paint. PANTONE Paints combine the accuracy of PANTONE Colors with the beauty of high-performance Dutch paints. Perfect for a powder room or bedroom, Turquoise is an evocative, spa-like hue that adds an undertone of warmth and excitement to any cool space. In the kitchen, Turquoise adds a unique flare to tabletop and appliances.

Pantone is pleased to announce PANTONE 15-5519 Turquoise, an inviting, luminous hue, as the Color of the Year for 2010.

Turquoise Blogs and Sites
Like Orange, Turquoise is one of those tertiary colors that certain designers and interior decorators tend to favor. There are blogs and sites about all things turquoise. Here's a few for you to enjoy.

Y Livings's Selection of Turquoise items (although most are really shades of blue):



Erin's House Of Turquoise:


Everything Turquoise:



Turquoise Chic:

1,200 Marketers Can’t Be Wrong: The Future Is in Consumer Behavior

From the New York Times

By STUART ELLIOTT

Published: October 15, 2007

Al Gore, fresh from winning the Nobel Peace Prize, stayed on his marketing theme.

Consumer behavior as a route to effective marketing was a central focus of the largest gathering ever of an influential trade organization.

The 1,200 people who attended the 97th annual conference of the Association of National Advertisers, held here from Thursday through yesterday, heard speaker after speaker address the growing popularity of what is known as behavioral targeting, as opposed to basing pitches on consumer attitudes, opinions or perceptions.

The ability of new media to monitor what consumers are doing — like keeping track of which Web sites they visit — is fueling the interest in behavioral targeting. Several speakers also described how they were using traditional media to more precisely aim advertising at consumers based on behavior, through steps like tailored television commercials.

The Microsoft Corporation is investing in “well-targeted advertising,” said Steven A. Ballmer, chief executive, “as aggressively as we’ve ever invested in anything.” Its acquisitions include the $6 billion purchase in August of aQuantive, a leader in online advertising.

“What’s the joke about the egg and bacon breakfast, ‘Who’s more committed, the pig or the chicken?’” he added. “We’re the pig at the breakfast; we’re committed to the future of digital advertising.”

Rather than fearing the arrival of technology companies like Microsoft into the ad business, Mr. Ballmer said, marketers ought to realize “there’s an exciting future for all of us.”

“The more we know about customer behavior, the more every ad is relevant,” he added, and relevance improves the chances that a consumer will pay attention to an ad.

For example, as more TV sets are “fed with intelligent signals that come over the Internet,” Mr. Ballmer said, advertisers will be able to deliver personalized marketing messages based on online searches. The fact that his wife has been searching online for tile for their beach house could lead to a commercial for Italian tile turning up amid the beer and car spots as they watch TV sports together on a Sunday afternoon, he said.

A commercial like that would not typically be expected during a Seahawks game, he added, “but it’s in context — not in the context of the show, but in the context of her behavior.”

Roger W. Adams, senior vice president and chief marketing officer at Home Depot, described how his company regarded its Web site as “a learning laboratory” as it spent more time and money “on understanding our customer better.”

One finding was that “the underlying component of the emotional connection to the brand is the power of ‘I did it,’” he added, “as the ownership of your home becomes very personal because you created something” after buying materials for do-it-yourself projects at a Home Depot store.

“We’re experimenting with a lot of behavioral targeting, online and offline,” Mr. Adams said in an interview after his speech, in moving away from a “one size fits all” approach using ads in mass media like TV and print.

As a retailer, he added, Home Depot has the advantage of access to “individual customer purchase history” as it seeks to customize ads.

“There are different messages in different media for different consumers,” Mr. Adams said. “It’s incredibly complex, but that’s the way it is.”

For instance, he said, Home Depot has achieved positive returns by segmenting its campaigns for the Hispanic market, creating ads for “acculturated Hispanics” — those who are second- or third-generation Americans — that differ from ads for consumers who almost always speak Spanish.

Robert C. Lachky, executive vice president for global industry development and chief creative officer at Anheuser-Busch, discussed in an interview how his company, like Home Depot, is segmenting its customers.

Anheuser-Busch is taking “a bit of a deeper dive,” he added, going beyond factors like age, gender and ethnicity to aim at customers through “use occasions.”

For example, a beer drinker might order a domestic light beer while watching a baseball game at a sports bar and a full-flavor import while on a date at a nice restaurant.

Anheuser-Busch sought to tap into the power of the Internet this year with an ambitious online project that offered entertainment programming at a Web site named bud.tv. But visitor traffic fell far below initial predictions, and the content is being rethought.

The programming “had nothing to do with our brands,” Mr. Lachky said during his speech. “Branded content is what the consumer wants, and it’s what we’ll use that space for.”

For example, a video clip called “Swear Jar,” which was recently added to the Web site (and is shown below), shows how a company’s employees start to enthusiastically lace their conversations with obscenities after learning that the money being collected every time they curse will go to “buy something for the office, like a case of Bud Light.”

The previous highest turnout for the association’s annual conference was last year, when nearly 1,000 people attended. The sharp gains since 2002, when attendance bottomed out at around 250, followed a change in leadership at the association, which has 400 member companies, and the recruitment of widely known speakers from giant companies.

•

This year, the roster also included Wendy Clark, senior vice president for advertising at AT&T; James R. Stengel, global marketing officer at Procter & Gamble; and Al Gore.

Mr. Gore spoke on Saturday, a day after he learned he would share the 2007 Nobel Peace Prize for his work on raising awareness about climate change. But his speech was not about global warming, politics or the awards he has received, which include an Emmy and an Oscar.

Rather, Mr. Gore, who was greeted with a standing ovation, wore his hat as the chairman and co-founder, with Joel Hyatt, of Current TV, a cable network and Web sites (current.tv and current.com) that offer younger viewers the chance to create programming and commercials.

Mr. Gore played for the audience examples of Current TV programs and “V-Cams,” or viewer-created advertising messages, for sponsors like L’Oréal, Sony, T-Mobile and Toyota.

Mr. Gore was invited months ago to address the conference, which carried the theme “Transforming the Marketing Landscape.”

Still, said Robert D. Liodice, president and chief executive of the association, it was Mr. Gore’s choice to stick with his speech, titled “Consumer-Generated Media: The New Marketing Paradigm,” rather than discuss global warming or the Nobel Prize. The four questions Mr. Gore answered after his remarks were also limited to marketing.